2017 saw the World Ski Championships hosted in St Moritz, Switzerland. With such a high profile event on the horizon, telecoms giant Swisscom wanted to reach out to fans and get their messages of support across to the athletes. What better way to do it than huge snow drawings!
London based production company Unit9 were assigned the challenge and needed a partner to help bring this ambitious idea to life. We worked with the team to help develop 3 GPS controlled self driving snow blowers and modified them to make the perfect drawings. These 3 rovers were then sent on a 15km mission to write inspirational messages to the atheltes on a huge 1.5km long snow canvass.
The results were incredible. The drawings could be seen by helicopter and on the slopes where the 2017 World Championships were taking place. The online content reached 1.5 million views and gained some incredible media attention.