EDELMAN, XBOX
SUNSET OVERDRIVE
BRIEF
Edelman, the PR agency representing the Xbox One exclusive game Sunset Overdrive, faced the exciting challenge of launching this action-packed, whimsical zombie cartoon shooter filled with unconventional foes and weaponry. They sought an attention-grabbing strategy to captivate both the media and the gaming community. Their idea? Bring the game's outlandish guns to life as fully functional, interactive cartoon weapons.
We enthusiastically embraced the task of transforming these imaginative in-game weapon concepts into tangible, operational creations. Utilizing screen grabs from the game prior to its release, our team embarked on crafting two of Sunset Overdrive's most iconic and quirky guns. Our 3D printers worked tirelessly, manufacturing the essential components, while our engineering experts had a blast testing and refining the prototypes. The project encompassed a wide array of technologies, including 3D CAD design and rendering, 3D printing, CNC machining, Arduino programming, airbrushing, woodworking, pneumatics, motors, and electronic systems.
WHAT WE DID
The outcomes were truly outstanding. The three distinctive videos featuring popular gaming celebrities collectively amassed an impressive 1,400,000 views on YouTube, effectively igniting the enthusiasm of the gaming community. Beyond the digital realm, these functional cartoon-style guns captured the attention of over 100,000 attendees at the Gadget Show Live, making a substantial real-world impact and underscoring the success of our collaboration with Edelman.
RESULT
The outcomes were truly outstanding. The three distinctive videos featuring popular gaming celebrities collectively amassed an impressive 1,400,000 views on YouTube, effectively igniting the enthusiasm of the gaming community. Beyond the digital realm, these functional cartoon-style guns captured the attention of over 100,000 attendees at the Gadget Show Live, making a substantial real-world impact and underscoring the success of our collaboration with Edelman.
AWARDS
SUNSET OVERDRIVE
CLIENT
EDELMAN, XBOX
BRIEF
Edelman, the PR agency representing the Xbox One exclusive game Sunset Overdrive, faced the exciting challenge of launching this action-packed, whimsical zombie cartoon shooter filled with unconventional foes and weaponry. They sought an attention-grabbing strategy to captivate both the media and the gaming community. Their idea? Bring the game's outlandish guns to life as fully functional, interactive cartoon weapons.
WHAT WE DID
We enthusiastically embraced the task of transforming these imaginative in-game weapon concepts into tangible, operational creations. Utilizing screen grabs from the game prior to its release, our team embarked on crafting two of Sunset Overdrive's most iconic and quirky guns. Our 3D printers worked tirelessly, manufacturing the essential components, while our engineering experts had a blast testing and refining the prototypes. The project encompassed a wide array of technologies, including 3D CAD design and rendering, 3D printing, CNC machining, Arduino programming, airbrushing, woodworking, pneumatics, motors, and electronic systems.
RESULT
The outcomes were truly outstanding. The three distinctive videos featuring popular gaming celebrities collectively amassed an impressive 1,400,000 views on YouTube, effectively igniting the enthusiasm of the gaming community. Beyond the digital realm, these functional cartoon-style guns captured the attention of over 100,000 attendees at the Gadget Show Live, making a substantial real-world impact and underscoring the success of our collaboration with Edelman.
AWARDS/NOMINATIONS
