Converse Chuck Stop

London based PR agency Cheil wanted to impress Converse trainers with a truly innovative idea which was based on the iconic Chuck Converse shoes. The idea was to create the ‘Boris Bikes’ of Skateboards which are loaned to the user based on them wearing a specially adapted pair of Converse Chucks.


Cheil immediately got Robo Challenge involved to make this idea a reality. With just 1 week to create a solution our team produced this unique skateboard rack & modified a pair of Chucks with RFID tags. Users simply walk up to the skateboard rack, which identifies them wearing the Converse Chucks, and releases a skate board!


It was a great way to add an interesting innovation to the iconic footwear which earned the team a Bronze Chuck Trophy!